The term "agile strategic management" may be seen as somewhat of a
buzzword, as "agile" has become prevalent in business discussions and
can sometimes be overused. Like many buzzwords, "agile" can be used
superficially without a true understanding of its core principles, leading
to misinterpretations or ineffective implementation.
Nonetheless, it truly embodies a strategic approach that emphasizes
flexibility and adaptability to evolving environments, distinguishing it as
more than just a fleeting trend when implemented effectively. The
author underscores the significance of Agile strategic management by
highlighting the necessity of being responsive to market changes, swiftly
incorporating feedback, and adjusting strategies as required, which are
essential in todays dynamic business landscape.
This book aims to educate its audience on fostering a flexible
organizational culture, enhancing cross-functional collaboration, and
promoting ongoing learning. It targets executives, managers, and
researchers who are interested in incorporating agility into their strategic
management practices by providing them with practical tools and
processes for making decisions in real time and aligning strategic goals.
Each chapter is intended to present insights that may be put into action,
as well as real-world case studies and tasks that can be done by the
reader.
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