As consumers around the world fully embrace digital technology, business and marketing transformations occur rapidly, leading to Digital Disruption in Marketing and the transition to Digital Marketing.
This textbook compiles concepts, digital marketing management approaches, examples, and case studies, and is presented in an Interactive QR Code format. Readers can access digital media related to the content in the book for a complete and integrated learning experience.
Furthermore, instructors of digital marketing or those interested in using this textbook for teaching purposes can order the accompanying teaching materials, including slides and examination.
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