The Orange Cat Effect : The Science and Practice of Breakthrough Thinking

Where breakthrough ideas really come from—and how to help them stay long enough to matter.
This book began with a persistent question: where do breakthrough ideas actually come from? Not in myth, where they arrive as lightning bolts to a gifted few, but in ordinary work, ordinary minds, and ordinary days that sometimes produce something far from ordinary. Over time, that question expanded into a way of thinking about creativity, leadership, teams, culture, and the conditions that let good ideas survive long enough to matter.
The Orange Cat Effect is for readers who know creativity is too important to leave to vague inspiration or innovation slogans. It is about the science of insight, the discipline of better thinking, and the practical systems that help originality become useful. The pages ahead will help you understand where the Orange Cat comes from, notice it sooner, protect it more wisely, and build conditions that allow it to stay.